WANOReview Engine
Turn every finished roof into a 5-star Google review.
Most happy homeowners never leave a review — not because they don't want to, but because nobody asked at the right moment. The Review Engine asks automatically, within hours of the job finishing, so your star count climbs without another task on your crew's plate.
The problem
Homeowners check your stars before they ever call.
Only about 1 in 10 satisfied customers leaves a review without being asked. Meanwhile, homeowners read reviews before they even pick up the phone — most start on Google, before they ever see your website, and many won't call a company sitting below 4 stars at all. Without a system, most of your best jobs never turn into visible proof.
+1 star ≈ +5–10% revenue
And crossing 50 reviews is linked to roughly 2.7× the conversion rate of website visitors into leads.
How it works
One trigger. Zero effort from your crew.
- 1
Job marked complete
The moment a job is marked "completed" in your CRM, it fires a webhook that starts the sequence automatically — no one on your crew has to remember to ask.
- 2
Personalized text goes out
1.5–2 hours later — while the memory is fresh, the homeowner is home, and the crew is gone — they get a short, personal text asking for a Google review with a direct link.
- 3
Second touch if needed
No response in 24 hours? An optional softer second touch (email or a second SMS) goes out before the window closes.
- 4
Logged and tracked
Every outcome logs back to your CRM, and your star rating is tracked monthly so you can watch it climb.
What's included
Everything the ask needs to land.
Completion-triggered automation
Wired directly into your existing CRM workflow — a job marked done is the only trigger required.
Personalized SMS ask
Written in your voice, addressed to the homeowner by name, with a one-tap link straight to your Google review page.
24–48 hour timing window
Sent while the job is fresh, with an automatic follow-up touch if the homeowner doesn't respond the first time.
Monthly star-rating tracking
A running log of review outcomes and your star rating over time, so you can see the compounding effect for yourself.
Timing is the whole trick
Asking early beats asking well.
34–48%
response rate when a review request goes out automatically within 2 hours of job completion — versus 6–9% for a manual, whenever-someone-remembers ask.
Up to 40%
higher response rate when the ask lands within 48 hours of completion. After a week, the window closes fast — automation makes sure it never gets missed, no matter how busy the crew is.
Proof on autopilot
Ready to put your reviews on autopilot?
We'll wire the Review Engine into the CRM you already run — no new software for your crew to learn.
The Review Engine runs off the same job-completion trigger as our Referral Engine, so the two are usually run together. See how both fit into a full system on the pricing page.